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Harley-Davidson Inc. has created a chief digital officer position as part of its initiative The Rewire and has hired former Bose Corp. executive Jagdish Krishnan for the new role.

Harley Davidson

By  – Reporter , Milwaukee Business Journal

Harley-Davidson Inc. has created a chief digital officer position as part of its initiative The Rewire and has hired former Bose Corp. executive Jagdish Krishnan for the new role.

The Rewire includes overhauling Harley-Davidson’s operating model and creating a better starting point for future success. Harley-Davidson plans to announce its new 2021-2025 strategic plan called The Hardwire in the fiscal fourth quarter of this year.

Krishnan has over 20 years of experience in digital transformation. He served as the vice president and chief digital officer at Bose Corp. Prior to Bose, he was a senior consultant with Deloitte & Touche and Patni Computer Systems.

It’s been five years since TSgt. Lee “Blaster” Fulp passed away leaving behind only memories of him for his loved ones. 

The chief digital officer position will build relationships with both existing and new customers through digital experiences. Krishnan will be responsible for developing a new digital strategy for an improved customer retail experience through online platforms and in dealerships. This will include increased dealer digitization and direct-to-consumer technology to support e-commerce.

“Harley-Davidson is all about experiences, and an enhanced digital experience is absolutely critical for us to make our GIS and digital capabilities more customer-centric,” Harley-Davidson president and CEO Jochen Zeitz said in a press release. “We will take a completely different approach to applying digital technology across the company to fundamentally change how we operate and create value.

“To deliver on our objectives, we must have an innovative and high-performance IT function. We need to be a high-performing team with cutting edge leadership to move us forward. Jagdish is exactly the right leader, and he will ensure we connect with our customers at all touch-points.”

The widow of Daezon Morgan, the victim in a fatal June 8 Lexington motorcycle crash, has filed a wrongful death lawsuit against the driver of the other vehicle

Krishnan has a bachelor of science degree in computer engineering from Pune University and a master’s degree in data communication and distributed systems from Oxford University.

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